Simply Animal Training was founded with the goal of making force-free methods based on positive reinforcement, and backed by sound science accessible to owners everywhere. Positive reinforcement involves rewarding an animal after they perform a behavior correctly. We often use a bridging stimulus in our training otherwise known as a clicker, to help communicate more precisely with the animal. The clicker marks the moment in time that an animal has acted correctly and earned a reward. Our techniques are based in operant and classical conditioning, and function on both a psychological and biological level. The goal of training is to teach an animal how to behave in any given situation and to build a strong habit of performing the correct behavior. These techniques create reliable behavior and strengthened relationships between owners and animals.
Our experts & Trainers
Sara Richter, CPDT-KA, founder of Simply Animal Training LLC, began her professional training career in 2008 after 11 years as a student in the equestrian world. Sara began as an assistant horse trainer and horseback riding instructor for JGarvey Horsemanship. During the following 4 years, she learned the ins and outs of positive reinforcement training, behaviorism, and operant conditioning. In 2013, Sara formed an equine training business known as Equestrianism. In 2014, Sara became a leader with the Local 4H where she taught children to use clicker training with numerous other animals including pigs, sheep, chickens, and even small animals. Sara joined forces with Root Dog Training LLC as a dog trainer, where she learned to translate her knowledge of learning theory and behaviorism, to the unique behaviors of canines. Sara is proud to continue offering animal-friendly force-free services to pets and owners of all kinds. Sara is a Certified Professional Dog Trainer - Knowledge Assessed, and a Canine Life and Social Skills Evaluator with the Association of Professional Dog Trainers. Sara is constantly advancing her education in animal training and behavior through continuing education, accreditation, and college courses.
Max Richter, Certified Positive Dog Trainer for Petco and Professional Trainer at Simply Animal Training has years of experience under Sara's mentorship, and is now training his young GSD/Malinois puppy to be a Service Dog! Max is also an American Kennel Club Canine Good Citizen and S.T.A.R. Puppy Evaluator. Max is available for group classes and select private sessions.