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Simply Animal Behavior &Training Center



Better Behavior, Scientifically Proven.

Simply Animal Behavior and Training Center's methods are force, pain and fear free and based exclusively in science with an emphasis on better behavior through better understanding. Our techniques are based in operant and classical conditioning, and function on both a psychological and biological level. The goal of training is to teach an animal how to behave in any given situation, while employing management strategies to replace and extinguish unwanted behaviors. These techniques create reliable behavior and strengthened relationships between owners and animals. Our trainers are required to maintain accreditation through strict continuing education to ensure that our clients receive the best advice. That is what makes us Simply Humane, Simply Effective, Simply the Best!


Schedule Appointment

We offer a variety of services to fit everyone's needs, schedule and appointment or enroll in a class easily online today!

Our Services


Day Academy

The North Shore's premier full-service drop-off training program.


Private Training Sessions

Held in-home or at our facility, our diverse private session offerings provide an answer for everyone.


Play-By-The-Hour Socialization

Scheduled playdates at our facility, with other friendly dogs and people, verified!


Behavior Consultation

If you're concerned about your pet's behavior, we are here to help! Start with a behavior consultation to create a customized plan to fit your unique situation.


Group Dog Training Classes 

We offer a variety of classes  from socialization and basic obedience, to specific behavior problems, and k9 sports!


Targeted Workshops

We offer a variety of  one-hour targeted workshops to address a variety of common issues, skills, and even k9 sports!



Sara L. Richter, CPDT-KA

Founder of Simply Animal Training LLC, began her professional training career in 2008 after 11 years as a student in the equestrian world. Sara began as an assistant horse trainer and horseback riding instructor for JGarvey Horsemanship. During the following 4 years, she learned the ins and outs of positive reinforcement training, behaviorism, and operant conditioning. In 2013, Sara formed an equine training business known as Equestrianism. In 2014, Sara became a leader with the Local 4H where she taught children to use clicker training with numerous other animals including pigs, sheep, chickens, and even small animals. Sara joined forces with Root Dog Training LLC as a dog trainer, where she learned to translate her knowledge of learning theory and behaviorism, to the unique behaviors of canines. Sara is proud to continue offering animal-friendly force-free services to pets and owners of all kinds. Sara is a Certified Professional Dog Trainer - Knowledge Assessed, and a Canine Life and Social Skills Evaluator with the Association of Professional Dog Trainers. Sara is constantly advancing her education in animal training and behavior through continuing education, accreditation, and college courses.


Max Richter

Professional Positive Dog Trainer for Petco and Simply Animal Training has years of experience under Sara's mentorship, and is now training his young GSD/Malinois puppy to be a Service Dog! Max is available for group classes and select private sessions. 


Andrew Ring

Professional Member of the Pet Professional Guild. Andy volunteered at Orphans of the Storm Animal Shelter where he handled cats and dogs of all types. Andy began working for Root Dog Training in early 2017 where he shadowed a well-respected colleague of Simply Animal Behavior and Training Center LLC, Jody Haas Wolfson on numerous cases ranging from basic obedience to behavior modification.  Since then, Andy has learned to generalize his newfound skills  Andy provides a great deal of incredible services through Simply Animal Behavior and Training Center LLC including; Private Lessons, Classes, Daycare, Transportation, Walking, Boarding and more! 

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