Cart 0

Sara Richter, CPDT-KA

founder of Simply Animal Behavior and Training Center LLC, began her professional training career in 2008 after 11 years as a student in the equestrian world. Sara began as an assistant horse trainer and horseback riding instructor for JGarvey Horsemanship. During the following 4 years, she learned the ins and outs of positive reinforcement training, behaviorism, and operant conditioning. In 2013, Sara formed an equine training business known as Equestrianism. In 2014, Sara became a leader with the Local 4H where she taught children to use force-free positive reinforcement training with numerous other animals including pigs, sheep, chickens, and even small animals. Sara joined forces with Root Dog Training LLC as a dog trainer, where she learned to translate her knowledge of learning theory and behaviorism, to the unique behaviors of canines. Sara is proud to continue offering animal-friendly force-free services to pets and owners of all kinds. Sara is a Certified Professional Dog Trainer - Knowledge Assessed, a Canine Life and Social Skills Evaluator and professional member with the Association of Professional Dog Trainers, an American Kennel Club Canine Good Citizen Evaluator, and a professional member of the Association of Animal Behavior Professionals and the Pet Professional Guild. Sara is also proud to serve on the PPG Equine Steering Committee advancing the force-free movement internationally. Sara is constantly advancing her education in animal training and behavior through continuing education, accreditation, and college courses.


Max Richter

Certified Positive Dog Trainer and Professional Member of the Pet Professional Guild, Max has years of experience providing private lessons and classes on a variety of topics. He has experience working with multiple species, including canines, equines, felines, reptiles, poultry, swine and more! Max's interests include manners and obedience, working dogs, sporting and precision obedience. He specializes in the use of secondary reinforcers for creating fluency in high distraction environments. Max also has extensive training in canine nutrition and fitness. 

Andrew Ring

Professional Member of the Pet Professional Guild. Andy volunteered at Orphans of the Storm Animal Shelter where he handled cats and dogs of all types. Andy began working for Root Dog Training in early 2017 where he shadowed a well-respected colleague of Simply Animal Behavior and Training Center LLC, Jody Haas Wolfson on numerous cases ranging from basic obedience to behavior modification.  Since then, Andy has learned to generalize his newfound skills  Andy provides a great deal of incredible services through Simply Animal Behavior and Training Center LLC including; Private Lessons, Classes, Daycare, Transportation, Walking, Boarding and more! 

Better Behavior Through Better Relationships.


Simply Animal Behavior and Training Center's methods are force, pain and fear free and based exclusively in science with an emphasis on better behavior through better understanding. Our trainers are required to maintain accreditation through strict continuing education to ensure that our clients receive the best advice.  That is what makes us Simply Humane, Simply Effective, Simply the Best!

Simply Animal Behavior and Training Center was founded with the goal of making force-free methods based on positive reinforcement, and backed by sound science accessible to owners everywhere. Positive reinforcement involves rewarding an animal after they perform a behavior correctly. We often use a bridging stimulus in our training otherwise known as a clicker, to help communicate more precisely with the animal. The clicker marks the moment in time that an animal has acted correctly and earned a reward. Our techniques are based in operant and classical conditioning, and function on both a psychological and biological level. The goal of training is to teach an animal how to behave in any given situation, while employing management strategies to replace and extinguish unwanted behaviors. These techniques create reliable behavior and strengthened relationships between owners and animals. 


In an unregulated industry, we maintain high standards of care.


It is an unfortunate truth that there is no required regulation in the animal trainer profession, therefore anyone regardless of formal education can market themselves as a professional trainer. This can put you and your pets at risk, and we are working vigorously to enforce regulation and spread education in our industry. With these values in mind, Simply Animal Behavior and Training Center LLC only employs accredited trainers and enforces strict continuing education standards. To learn more about the organization standards that our trainers and staff are affiliated with, click on the links below.