Simply Animal Behavior &Training Center


Better Behavior, Scientifically Proven.

Simply Animal Behavior and Training Center's methods are force, pain and fear free and based exclusively in science with an emphasis on better behavior through better understanding. Our techniques are based in operant and classical conditioning, and function on both a psychological and biological level. The goal of training is to teach an animal how to behave in any given situation, while employing management strategies to replace and extinguish unwanted behaviors. These techniques create reliable behavior and strengthened relationships between owners and animals. Our trainers are required to maintain accreditation through strict continuing education to ensure that our clients receive the best advice. That is what makes us Simply Humane, Simply Effective, Simply the Best!


Our Services

FREE New Client Consultation


NOW OPEN: Animal Assisted Therapy Practice

S.A.B.T.C. has partnered with Anita Schmidt, L.C.S.W. a masters level clinician. Together we have created a cutting-edge Animal Assisted Therapy program, through which we pair private individual therapy sessions with the evidence-based practice of working in collaboration with your pet, or a specially assigned animal.  Our program is HIPAA compliant and covered by some insurance.


Day Academy

The North Shore's premier drop-off training and socialization program.


Private Training Sessions

Held in-home or at our facility, our diverse private session offerings provide an answer for everyone.


Play-By-The-Hour Socialization

Scheduled playdates at our facility, with other friendly dogs and people, verified!


Behavior Consultation

If you're concerned about your pet's behavior, we are here to help! Start with a behavior consultation to create a customized plan to fit your unique situation.


Group Dog Training Classes 

We offer a variety of classes  from socialization and basic obedience, to specific behavior problems, and k9 sports!


Targeted Workshops

We offer a variety of  targeted workshops to address a variety of common issues, skills, and even k9 sports!



Sara L. Richter, CPDT-KA

Founder of Simply Animal Training LLC, began her professional training career in 2008 after 11 years as a student in the equestrian world. In 2013, Sara formed an equine training business known as Equestrianism. In 2014, Sara became a leader with the Local 4H where she taught children to use clicker training with numerous other animals including pigs, sheep, chickens, and even small animals. Shortly after Sara entered the world of dog training, where she learned to translate her knowledge of learning theory and behaviorism, to the unique behaviors of canines. Sara is proud to continue offering animal-friendly force-free services to pets and owners of all kinds. Sara is a Certified Professional Dog Trainer - Knowledge Assessed, a Professional Member of the Association of Animal Behavior Professionals, The Pet Professional Guild, The American Kennel Club, and more. 


Max Richter

Professional Positive Dog Trainer and member of the Pet Professional Guild, Max has years of experience learning and training with Simply Animal Behavior and Training Center with a variety of species, including equines, birds, small animals and more. Max has significant experience with service and therapy dog training, manners and obedience, and puppy development. Max is particularly skilled with dogs who struggle with impulse control. Max is available for group classes such as Puppy and Adult class, Advanced Class, Therapy Dog Class, K9 Parkour, Targeted Workshops and select Private Sessions. 

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