Our Professionals

One of our core values is a commitment to science-based force-free training. We ensure that our staff takes this value seriously and puts it into practice each and every day by requiring and maintaining continuing education.

 
 
Giving a lecture at the 2016 Pet Professional Guild Annual Summit Entitled: “The Conscious Equestrian: Extinguishing Force From the Rider’s Repertoire”

Giving a lecture at the 2016 Pet Professional Guild Annual Summit Entitled: “The Conscious Equestrian: Extinguishing Force From the Rider’s Repertoire”

Sara Richter, CPDT-KA

Sara is the owner of Simply Animal Behavior and Training Center, and has worked professionally with a variety of animal species for over a decade. She began her career in the equestrian world, having been an accomplished rider since the age of 5. Over the years she gained a variety of experience working with numerous domestic and agricultural species including dogs, horses, cats, birds, small animals (rats, hamsters, rabbits, guinea pigs, ferrets, etc.), poultry, cows, pigs, sheep. She has dedicated her career to continuing her education, and spreading awareness and knowledge of humane science based methods.


Max Richter

Max is a student at Lake Forest College, and has been training professionally since 2016 and specializes in working with domestic dogs ranging from puppy socialization to advanced manners and obedience training. Max also has experience working with and handling a variety of species including horses, poultry and cats. Over the years, he has developed significant knowledge surrounding the prevention of behavior problems through early recognition, effective management and treatment.

Max demonstrating a cooperative ear exam using a stationing behavior.

Max demonstrating a cooperative ear exam using a stationing behavior.